Top 5 Rice Varieties in Demand on AgriTech Platforms

Rice is more than just a staple in Indian households—it’s the lifeline of our agricultural economy. With the rapid advancement in technology, farmers, traders, and buyers are increasingly turning to AgriTech platforms like Book My Crop to streamline trade and connect directly with verified sellers and buyers. As an AI-enabled AgriTech platform, Book My Crop is revolutionising how we Buy Rice in Panchmahal, Vyara, Surat, and across India by making agro-trade more transparent, efficient, and profitable.

In this blog, we delve into the top five rice varieties that are currently in high demand on AgriTech platforms. These varieties stand out not just for their taste or aroma but also for their economic potential and adaptability.

1.  Basmati Rice:

Basmati rice is a premium variety of rice that is in high demand on global and local marketplaces. Basmati rice comes in long grains, with a fragrant scent as well as it has a fluffy texture. Wholesalers, exporters, and bulk buyers consistently show interest in basmati when it is offered on marketplaces such as Book My Crop.

Basmati thrives best in North Indian states like Punjab, Haryana, and parts of Uttar Pradesh. However, due to increasing demand, many farmers in Gujarat, especially those looking to Buy Rice in Panchmahal, are exploring its cultivation. Why Basmati is in demand:

• Excellent export value
• Ideal for biryanis and special dishes
• Long shelf life and appealing texture

1. Sona Masoori:

Sona Masoori is a lightweight, aromatic, and medium-grain rice variety predominantly grown in Southern India but widely available through online AgriTech platforms. It is favoured for everyday meals due to its digestibility and non-sticky nature after cooking.

Many traders and retailers now Buy Rice in Vyara directly through Book My Crop because of the seamless transaction experience and wide selection of Sona Masoori variants available. Why Sona Masoori is in demand:

• Low glycaemic index; ideal for health-conscious consumers
• Cost-effective compared to premium varieties
• Preferred in South Indian dishes

1. IR 64 Rice:

A non-basmati medium-grain rice that is extensively utilised in everyday cooking and food processing, IR 64 is one of the most grown and traded kinds in India. It offers an excellent yield and is more affordable, making it highly popular among mid-range buyers on AgriTech platforms.

For buyers looking to Buy Rice in Surat, IR 64 is often a go-to choice due to its competitive pricing and consistent quality available on Book My Crop. Why IR 64 is in demand:

• Economical and widely available
• High yield and good shelf life
• Suitable for mass consumption and institutional cooking

1. Kolam Rice:

Kolam is another non-basmati, short-grain variety gaining popularity for its softness and fragrance. Though it is not as premium-priced as Basmati, it serves as a great alternative for consumers looking for quality at a more affordable rate. The Indian states of Maharashtra and Gujarat are major producers of Kolam rice.

AgriTech platforms have made it easier for local farmers to connect with wholesale buyers who prefer to Buy Rice in Panchmahal or nearby districts without the need for intermediaries. Why Kolam is in demand:

• Short grain with mild aroma and soft texture
• Less sticky and easier to cook
• Affordable for household use

1.  Ponni Rice:

Native to Tamil Nadu, Ponni rice is popular among health enthusiasts due to its high fibre content and easy digestibility.

Thanks to Book My Crop's AI-driven logistics and sourcing solutions, even traders far from the southern belt can Buy Rice in Vyara or Surat and stock up on premium Ponni rice varieties. Why is Ponni in demand?

• Soft texture and mild flavour
• Rich in nutrients and easy on digestion
• Preferred in Tamil and Telugu cuisines

How Book My Crop is Transforming the Rice Trade?

AgriTech platforms like Book My Crop are playing a pivotal role in bridging the gap between rice producers and bulk buyers. With features like real-time price discovery, AI-enabled crop recommendations, digital payment gateways, and logistics support, the platform offers a comprehensive solution to all stakeholders involved in agro-trade.

Whether you are a retailer looking to Buy Rice in Surat or a wholesaler sourcing Kolam or IR 64 in bulk, Book My Crop simplifies the entire procurement process. The platform also ensures quality assurance through its rigorous farmer verification process, making your buying experience reliable and efficient.

Final Thoughts:

The demand for rice continues to evolve with changing consumer preferences, health trends, and global export opportunities. By leveraging platforms like Book My Crop, buyers and sellers can gain real-time access to the most in-demand varieties such as Basmati, Sona Masoori, IR 64, Kolam, and Ponni—all at competitive rates.

So, whether you're planning to Buy Rice in Panchmahal, Vyara, or Surat, turn to Book My Crop for a smart, secure, and scalable agro-trade experience. As we move forward into a more digitised agricultural economy, platforms like these are not just transforming the way we trade, but also shaping the future of farming in India.